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Real Estate Websites

Your Web site represents you and your business to your customers. First impressions are critically important in the world of real estate technology. The days of driving up in a Cadillac, dressed in a suit and tie to impress customers are over. You need a real estate website that makes the RIGHT first impression.

One of the great contradictions of the Internet is that what we like to see on our home page is often different than what is effective. This is because the Internet is continually indexed by search engine "spiders" or "bots", like Google™bot. Search engine spiders are blind, they can read your home page, but they do not rank you higher because you have nice pictures. In this highly competitive industry, you need a Web marketing professional to ensure your home page is attractive to humans, and search engine "spiders"!

Real Estate Website Features

This list describes the core functionality of our real estate websites. Our website packages include the features below and are flexible enough so that custom items can be added for your market.

Home Page

  • Custom designed graphics and photos.
  • Quick Search for listing.
  • Your featured listings displayed and linked to detail pages.
  • Log in to the Lead Capture System.
  • Easy navigation to the pages customers look for the most.
  • Programmed to be indexed correctly by search engines like Google, Yahoo and Bing.

Seller Info

  • CMA Request Form
    • Allows seller’s to send a detailed email requesting a CMA
  • Marketing Plan details what you will do to get the listing sold. This information must be provided by you, the website customer.

Buyer Info

  • Open Houses show your upcoming open houses and link to the property display page
    • Update from your private admin page
  • Search for properties using your IDX system.
    • We will update your IDX listings on a regular basis automatically
    • All photos are transferred from the MLS including additional photos and virtual tours if available.
  • Detailed Property Display Pages including
    • Mortgage payment estimator
    • Printable Flyer
    • Request more info and showing buttons
  • Virtual Tours are listed on a separate page for convenience
  • Mortgage Calculators offer valuable resources for home buyers
  • Buyer articles and tips from Inman News

Relocation Information

  • General information about your relocation program
  • Request form that sends a detailed email to the relocation director

Agent Search

  • Search agents by name or office
  • View the agent gallery based on the office search
  • View individual agent pages with
    • Detailed bios
    • Contact info
    • Links to their web sites
  • Agent information is added from your admin page with secure login

Careers

  • General information about your office and recruiting
  • Detailed request form is sent to the recruiting director

Vendor Connections

  • Search vendors by category
  • View lists of vendors
  • View a detailed e-card for the vendor
  • Enter and edit vendors from your admin page

Company Information

  • Your company history and other marketing text about your company
  • About the broker features the owners and brokers of your company
  • About the staff includes photos and information about the staff with contact information

Mortgage Information Page

  • Includes the full HomeCalcs mortgage calculator set
  • Link out to your preferred mortgage vendors.

Community Information

  • Links to other local web sites and resource in your community
  • Community profile page provides an over all introduction

Contact Us!

  • Contact form is tailored for real estate

Links

  • This additional links page provides a place for you to offer advertising or other helpful real estate related links for your customers and agents

Hosting, Maintenance and Service

  • Customer service is available from 9 a.m. to 8 p.m. eastern standard time Monday through Friday.
  • IDX listings are updated as often as possible based on your MLS system
  • Your web site will be housed on secure servers in the DRS data center in Youngstown, Ohio.
    • This provides top level security and bandwidth service so that your web site is always accessible.
  • Google Analytics web statistics will be added to your site.
  • Domain registrations and transfers are charged at a rate of $50 per domain name

 

Other Products
Case Study

Coldwell Banker First Place Real Estate provides integrated IDX to stay competitive in their market. They use the Coldwell Banker "Retriever" to help capture leads, and it works! They quadrupled their Web leads while capturing valuable buyer information simultaneously.

Support

If you need help or other support for your RealestatePointe™ product, please call us at (800) 477-9511. We are available Monday - Friday 9 am to 8 pm EST.

support@realestatepointe.com

 

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