Domain Names for Real Estate

An important aspect of your web marketing strategy is the domain name that you choose for your main web site, and the sub sites you will be using in your broad marketing effort. When choosing a domain name you should keep in mind the purpose of the site, the keywords that are likely to be entered to find the site, and the geography of your business. I say the geography because as you know in real estate, it's all about location.

Here are some of the guidelines that we follow:

  • When creating a single listing web site, use the address.  For example 100-maple-brookpark-ohio.com.
  • If you want a site that can be used for one or more listings try besthomeinyourtown.com, besthomeincanfield, besthomeinbrookpark, etc.
  • If you are creating a blog site use names like hersheyrealestateblog.com.
  • Be sure to get a few regional names like myregionalhomesforsale.com, raleighnchomes.com and raleighnchomesforsale.com are surely already taken but...
  • Try raleigh-nc-homes-for-sale.com (actually this one is already taken too! someone in Raleigh is paying attention, but the .net version of this name is still available as of this posting!)
  • For SEO purposes, the names with the dashes between the words are very good.  The dashes let the search engines know where to separate the words.

These domain names can be used for listing web sites, your main site, subdivision specific sites, and stealth sites. Just a few years ago these names were wide open but today you need to be a little more imaginative to get a name that will work for you.

In order to know which are the best search phrases to choose, you will need to do some keyword research or hire an SEO expert to do that for you.  Some of you are already on board and doing it yourself - keep up the good work if that's the case.  for those of you who need help finding the best names, Contact Us.  We're here to help you every step of the way.
 

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