Lead Capture Solutions - Virtual Office Web Sites (VOW)

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Lead Capture/VOW Systems

Long ago brokers were told that there were thousands of "hits" on their Web site, but unfortunately few or no leads. Thankfully, those days are over because now your Web site collects leads and inquiries for you.

Web surfers are often like real surfers - casual. They might come back they might not. No commitments. In order to capture this type of lead you need to provide something in return for their information and future business. Our Virtual Agent system allows Web members to join your Web site and save their criteria. Then, every morning the system sends them an e-mail with all new listings that match their criteria.

This is not a new idea in the real estate industry, but there are many factors that determine if your lead capture campaign will be successful. A RealestatePointe ™ consultant can help construct your plan to maximize results.

Virtual Office Web Site

If you would like to display more information on your web site than IDX allows, we can help you set up a Virtual Office Web Site (VOW). A VOW allows web users to join your site and gain access to more details and information about listings and other services you provide.

Every MLS has their own rules concerning VOW's that generally follow the National Association of REALTORS® guidelines. However, they are all different. Every market area is different and this requires expert knowledge of real estate, technology and other factors that will ensure your VOW success.

Lead Capture Solutions

	Joining your web site needs to be an easy process for customers. Do not expect to capture very much information initially. Furthermore, sites that force users to sign up before you give any information will cause many users to leave your site. Examine your Web statistics to determine the pages where customers leave your site. If it's the sign up page, you may have a problem converting users to leads.

Saved criteria. Web members can save basic criteria sets that will update them daily. These tools are designed to help get you leads, but not to take the place of an agent. Once the lead is acquired it is infinitely more beneficial for an agent to review properties for the customer.

	Saved Homes. Allows users to save their favorite homes and gives them a reason to come back to your Web site.

Other Products

Case Study

Coldwell Banker First Place Real Estate provides integrated IDX to stay competitive in their market. They use the Coldwell Banker "Retriever" to help capture leads, and it works! They quadrupled their web leads while capturing valuable buyer information simultaneously.

Support

If you need help or other support for your RealestatePointe ™ product, please call us at (800) 477-9511. We are available Monday - Friday 9 am to 8 pm EST.

support@realestatepointe.com