Patty Massare's blog

Century 21 Clemens New Site Goes Live Today

The Greater Hartford Connecticut area just got a great new home search portal with the release of Century 21 Clemens & Sons new real estate brokerage company website! 

Century 21 Clemens & Sons is a large 3-office brokerage with approximately 120 agents serving an expansive geographic area centered around Hartford, Connecticut.   We (RealestatePointe) built and maintained their former website for the past 6 years and are very pleased they chose us to build their new website and continue to be their web marketing partner!  They also use our ShowingPointe Leads Management software to assign, manage and follow up on all their leads.  Clemens is very well managed by Curt Clemens, Sr., Curt Clemens, Jr., and Adam Clemens.

The Century 21 Clemens management team chose a clean, un-cluttered design that quickly and easily guides users to where they want to go . . . to search for properties of course! 

The newest residential and as well as the newest commercial listings are displayed on the home page so users can check back often to see 'what's new'.  Users can also create an account, save their searches, and get email alerts when new properties come on the market that meet their criteria.

They blog right on their website and with one click share their listings as well as their blogs with all their social media sites.

Every element of their new site has been built for search engine optimization. . . and with their continued blogging and social media sharing they will continue to build their search engine ranking by creating and sharing relevant and interesting real estate content.

Check out all the newest web technology by clicking on Clemens' website screenshot.

Century 21 Home & Farm Gets A VOW

Century 21 Home & Farm, Inc. in Lincoln, Nebraska, went 'live' with their new Virtual Office Website, or VOW, over the weekend.   They now have the ability to provide the best possible user experience by giving a registered user access to all the 'public viewable' listings in the Midlands MLS.

They have a unique situation at the Midlands MLS.  There are two large brokerages in their marketplace that have opted out of IDX, so none of their listings can be shown with a regular IDX feed.  Without registering users can see the listings of all the other participating brokerages, but they have to sign into the VOW, following all the NAR mandated VOW rules, in order to view the listings of the two non-participating brokers. 

Generally a VOW is developed so that brokerages can show users sold listings, days on market, comparable sales, and other IDX restricted data, but this is the first VOW we created just so all the listings in the MLS could be displayed.

Clay Weddle over at Century 21 Home & Farm has been a pleasure to work with, and we are looking forward to helping him continue to build the company's website relevance over time with his blogging, content creation, property videos . . . .and the implementation of all his other great ideas!

New Jersey Broker Chooses Best Platform for SEO

David Fanale, Broker/Owner of Century 21 Eudan, searched for quite some time for just the right 'total web marketing' solution for his company website.  David is very knowledgeable, technically savvy, and has extremely high expectations.   

Why did David choose a new website built by RealestatePointe on the Drupal open-source platform?

Well, there are lots of reasons that you can experience for yourself by clicking on his home page screen shot (right).  

Most importantly, David wanted a user-friendly experience for consumers searching for properties with the best possible organic search engine results. 

He also wanted:

  • To own his own website forever
  • Have control over his website's content
  • The ability to post his market update videos
  • Be able to quick click postings to his social media networks
  • Have an easy to use administrative dashboard  

Century 21 Eudan is able to give the consumer many different and easy ways to find what they are looking for . . . even if their needs are very specific.  Consumers can search for properties by:

  • Using the Sitewide Keyword Search
  • Clicking on a New Jersey County 
  • Clicking on one of the Specialty Property Searches that were customized for his company and market area
  • Using the Advanced Search tools that are available on all property searches.

Century 21 Eudan's site is user friendly, search engine friendly, content rich, and flexible enough for David to add or change any content he wishes to keep his website current and relevant.  He also has the security and peace of mind in knowing that  RealestatePointe is always available to help him achieve his web marketing goals.

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