Patty Massare's blog

Creating Local Community Content Builds Your Search Engine Relevance

Real estate brokerages and agents should be creating unique local content on their websites that search engines can read.  Creating custom content about your community will separate you from y

Do You Own or Lease Your Website?

Whether to purchase your car, or lease one, is a big decision for a lot of independent business pros these days. An even more important decision is whether or not you should own or lease your website.   With our Open Source solutions you own your own site, a site that continues to grow and change as your company changes. 

Don't start over from square one every few years . . . build your search engine relevance and content over the years . . . become the go-to website for real estate tools and information in your local market.

Domain Names for Real Estate

An important aspect of your web marketing strategy is the domain name that you choose for your main web site, and the sub sites you will be using in your broad marketing effort. When choosing a domain name you should keep in mind the purpose of the site, the keywords that are likely to be entered to find the site, and the geography of your business. I say the geography because as you know in real estate, it's all about location.

Here are some of the guidelines that we follow:

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