Patty Massare's blog

How to Generate a Direct Link to Your Google Business Review Page

If you are a local company, which you are, and want your customers to leave reviews for for Business on Google, which you do, then you should make it as easy as possible for them. You don't want to send them to the homepage of you website then ask them to look for the G+ page and then find the review page and then finally add the review. Most people just can't be bothered with all that.

So we came across a free tool, built by a company in Australia, called Supple Solutions, that provides an easy way to generate a direct link to your Google Business review page.  

It is really easy to use.  All you do is put your company name in the search box and it will generate the code to create a link directly to your Google Business Reviews page.  They also provide a video on the page so you can watch exactly how to do.  Put this link on your website, and visitors can simply click on the link and leave a review for you . . . with no more clicking or searching.

Here is the link to the Google Business Review Direct Link Generator:    You can also generate a shortened link for including in emails.  When you close a transaction, just send a thank you email to your client and include the link and ask them to submit a review.  

If you don't know how to put the link on your website and/or social media sites, ask your web developer.  Websites are different depending on what platform was used to build them . . . but it's easy and quick to do in any platform.

How To Post Your Listings on Facebook Marketplace

There is now a formal way to post all your listings on Facebook . . . Facebook Marketplace!  Facebook recently made some changes, and there is now an icon linking to Marketplace in the center of Facebook app's bottom navigation bar (prime real estate!), signaling that Facebook has a strong commitment to this new tool.

You may still want to post certain listings in news feeds and groups, but you should also now post your listings in Marketplace.

Clicking on the Marketplace icon takes the user to a search page where they can search for listings based on location, category and price . . . and one of the categories is housing.

Responsive Design for Real Estate Websites

What is responsive design? 

It is the answer to the problem . . . how do we create websites that work well and provide the best user experience across the exploding number of devices people use to access the Internet.

It boils down to using three basic techniques to allow websites to adapt to different viewport widths:

  • A fluid grid that allows regions of the website to be repositioned by priority depending on the user's screen size
  • Flexible images that shrink or grow to fit the user's device
  • Media queries allowing inspection of the physical characteristics of the device rendering the website

Instead of creating separate content for specific devices, these techniques allow you to deliver the same content to all users, but to change its presentation to maximize a user's experience based on the capabilities of the device being used.

Responsive design, although still considered a new trend when we started doing it back in 2012, is now the standard in progressive web development.

Check your website analytics . . . you will see that a significant number of users are accessing your website with a variety of smart phones and tablet devices.  Based on what we see with our real estate customer websites, mobile usage is around 60-65% of all usage. 

If you are contemplating building a new website . . . and you have a limited budget, a responsive design is the way to go.

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