Patty Massare's blog

Greater Binghamton Association of REALTORS® Upgrades Website

The Greater Binghamton Association of REALTORS® (GBAR) has upgraded their website to be more consumer focused with property searches, new listings and open houses front and center.  

The site was built based on the particular wants and needs of the association staff, their Technology Committee made up of REALTOR® members, and industry best practices for real estate websites.  

Built with mobile-first responsive technology, their upgraded website provides a consistent user experience across devices, from large screens to smart phones, and all platforms in between.

Interesting Social Media Benchmarks For The Real Estate Industry

Just finished reading the recent report published by Hubspot . . . 2015 Social Media Benchmarks Report.

One of the industries they studied was real estate, and the study revealed some very interesting information about social media posting frequency and engagement.  

The real estate industry had the distinction of posting to social media more often than any of the other industries studied.  Unfortunately, the real estate industry also had the distinction of having the 'worst engagement'.

Why do you think this is the case?  How often . . . and what . . . should you be posting to your social media accounts?

You can derive your own conclusions after reviewing the report, but it seems pretty clear that more is not better . . . and taking the time to produce higher-quality posts with original thoughts that may inspire people to 'like', 'share', 're-tweet', etc. should be the goal. 

Intelligent Tagging - How To Use Tags Right

Think of Tags as part of your website's index, letting both readers and search engines lock in on a specific topic and easily find all the content on your site that is related to that topic.  Tags are a way of organizing your website content so that readers and search engines can find it easier.  

Tags not only help readers navigate your website, but they also have the benefit of making your blog more 'sticky' for visitors. If you’ve ever used a 'related posts' plugin, you know the benefits of letting readers know how to continue to read about the same topics on your website. Instead of hitting the back button to search for more info, they see that they can find it all on your website.

While the primary purpose of Tags are to help your readers navigate your blog posts and other content, using them properly will also improve your SEO.  How does that work?  The internal links of the Tags guide search engine bots to discover all your site’s content by following those links. The anchor text of the Tag names tell the search engines what topics your website is about, and allow you to rank for those targeted keywords.  

Note on this blog post that we used two Tags, Blogging/Content Creation and Search Engine Optimization, because this post is about both of those broader subjects. When you click on either of these, you are linked to a page that displays all posts with the same Tag.  You can see how useful that might be, for your readers as well as for search engines.

Here are Some Best Practices for Using Tags:

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