Patty Massare's blog

The Return of Real-Time Tweets in Google Search Results

Twitter and Google have sealed a new deal to make Twitter updates more searchable online.

Sometime within the next several months tweets will begin to be visible in Google’s search results as soon as they’re posted.  Google previously had to crawl Twitter’s site for the information, but it will now be visible automatically.  Users who are not Twitter subscribers can view live tweets in Google's search results.

If you don’t already utilize Twitter, now is a good time to start and take advantage of the opportunity to have your Tweets show up on Google as well as Twitter. Of course, there’s no guarantee that your tweets will show up in Google search results, but having a sound social plan will help you maximize your exposure on all your social media accounts.

Read all about how this change benefits Google, Twitter, and possibly your company.  Twitter Reaches Deal to Show Tweets in Google Search Results . . . BloombergBusiness with more information and explanation at Search Meets Social with Google-Twitter Deal . . . WebsiteMagazine.

Is Your Blog Helping Your Website's SEO?

Can blogging help with SEO?  Definitely, but you need to blog with a plan. Simply writing a blog post on your site won't do much if you don't have a strategy in place to promote your blogs, earn social engagement and shares, and inbound links.

Most brokers and agents have heard of the potential SEO benefits of including a blog on their websites and updating it regularly, but most don't understand why.  Why Do Blogs Help SEO?  

Get and Stay on Google's Good Side

Although you generally only hear about Google's big updates that 'shake up' SEO marketers, Google actually makes changes to its algorithm 40-50 times a month.  Over the past 10 years, major changes have taken place in online search, so if you're still doing the things you were doing a few years back, chances are you're doing more harm than good.  

How do you keep up with all these changes . . . or better yet, how do you create and maintain your online presence so you don't need to keep up with the changes to 'keep up' on the rankings?

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