Patty Massare's blog

Does Your Real Estate Website Meet Google's Quality Content Standards?

I'm sure you're aware that several months ago Google made its largest algorithm overhaul in over 10 years, Hummingbird, an overhaul that affects 90% of websites.  Google revamped its search formula to better support conversational search (with the increase of spoken mobile search), increased the accuracy for long-tail search queries, and put a greater emphasis on the Knowledge Graph.

Google makes it very clear that they make changes to their algorithm (hundreds of them per year) with the same goal in mind . . . to provide the end-user with high quality content that is most relevant to their search query.  

So what do you need to do to ensure your company's website does not become irrelevant?  . . . stay focused on quality content generation . . . focusing on frequency, freshness and uniqueness.

Top 10 Worst Passwords

'Password' may no longer be the worst password to use . . . but it's right up there!  

You should take your security seriously.  There is so much corruption out on the internet!  I'm sure you've heard the stories . . . and it CAN happen to you.

What are the 10 worst passwords?  Check it out in this article from Information Week.

Crippled by the Fear of Blogger's Blunder?

You know you should be blogging . . . and you have a blog right on your website . . . and the last post was made 3 months ago.  Yikes!  Are you overcome by the fear of blogging blunder?  Are you afraid you're going to say something to embarrass yourself?

You are not alone.  There are so many people out there who have good intentions, and can help others with their knowledge and experience, but they are very hesitant to blog because they are afraid of making a mistake.

Who among us does not make mistakes every day?  Really?  The pursuit of perfection is not a worthy goal . . . I never knew an interesting person that was perfect, or even close to it.

Just start blogging, and you'll get comfortable with the fact that you are not perfect and that there are people out there who will criticize you.  Hey, they are going to criticize you whether you blog or not, so you might as well get yourself out there in front of the people you want to do business with.  

Here are some ideas for a real estate professional to blog about:

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