Century 21 Home & Farm, Inc. in Lincoln, Nebraska, went 'live' with their new Virtual Office Website, or VOW, over the weekend. They now have the ability to provide the best possible user experience by giving a registered user access to all the 'public viewable' listings in the Midlands MLS.
They have a unique situation at the Midlands MLS. There are two large brokerages in their marketplace that have opted out of IDX, so none of their listings can be shown with a regular IDX feed. Without registering users can see the listings of all the other participating brokerages, but they have to sign into the VOW, following all the NAR mandated VOW rules, in order to view the listings of the two non-participating brokers.
Generally a VOW is developed so that brokerages can show users sold listings, days on market, comparable sales, and other IDX restricted data, but this is the first VOW we created just so all the listings in the MLS could be displayed.
Clay Weddle over at Century 21 Home & Farm has been a pleasure to work with, and we are looking forward to helping him continue to build the company's website relevance over time with his blogging, content creation, property videos . . . .and the implementation of all his other great ideas!
David Fanale, Broker/Owner of Century 21 Eudan, searched for quite some time for just the right 'total web marketing' solution for his company website. David is very knowledgeable, technically savvy, and has extremely high expectations.
Why did David choose a new website built by RealestatePointe on the Drupal open-source platform?
Well, there are lots of reasons that you can experience for yourself by clicking on his home page screen shot (right).
Most importantly, David wanted a user-friendly experience for consumers searching for properties with the best possible organic search engine results.
He also wanted:
- To own his own website forever
- Have control over his website's content
- The ability to post his market update videos
- Be able to quick click postings to his social media networks
- Have an easy to use administrative dashboard
Century 21 Eudan is able to give the consumer many different and easy ways to find what they are looking for . . . even if their needs are very specific. Consumers can search for properties by:
- Using the Sitewide Keyword Search
- Clicking on a New Jersey County
- Clicking on one of the Specialty Property Searches that were customized for his company and market area
- Using the Advanced Search tools that are available on all property searches.
Century 21 Eudan's site is user friendly, search engine friendly, content rich, and flexible enough for David to add or change any content he wishes to keep his website current and relevant. He also has the security and peace of mind in knowing that RealestatePointe is always available to help him achieve his web marketing goals.
OK . . . now that you are enjoying the benefits of a new RealestatePointe-built-on-Drupal website and are blogging right on your website, here are a few very basic rules to follow.
Why is blogging important? Well, according to recent research conducted by Hubspot, business-to-consumer companies that blog get 88% more leads per month than those that don't. There are lots of other really important things you should know, but that should be enough to motivate you to get going!