Blogging-Content Creation

How to Achieve The Best Results From Each Blog Post

Every real estate brokerage business should have a blog on their company website.  If you want to attract more traffic to your website, generate more leads and sell more properties, then you need to be blogging.  

Posting articles to your blog and sharing the links to your social media followers are a very important part of your content marketing strategy. Why?  

First, because each blog post is indexed by the search engines giving you an opportunity to appear in search results and be found by your target audience.  

Second, when you share your blog post links on your social media sites, and a user clicks on your post to read it, they are linked back to your website to read the post.  

Third, if your blog post is interesting, others will share it with their connections, which will help you grow your influence and exposure.  

Your goal is to attract, inform and engage your audience, endear them to your company, and convert them to a lead or someone who will refer your services to their friends and family.  A well-designed content marketing strategy will help you get in front of more people who can benefit from your services.

To achieve the best results from each blog post it’s important to embrace these 5 broad concepts: 

There is NO Quick & Dirty Way to Write Good Content

Looking for the 'easy money', the 'quick fix', the 'silver bullet' . . . well here's the 'down and dirty' . . . there is NO quick and easy way to create good, effective, compelling content for your website, your blog posts and your social media posts.  You have to put in the time and effort, and share your knowledge and experience with others.

We have seen so many 'generic' posts on real estate Facebook pages.  Brokers hired someone unconnected to their company and their communities to populate their social media with content that is NOT original and simply a reposting of real estate news sites, NAR Magazine, and others.  And, whether they realize it or not, these companies are posting the same exact thing to all their customer's social media sites.  How effective do you think that is?

Creative Block? Don't Give Up! Think A Little Longer.

We all have creative blocks now and then.  It's not you . . . it happens to everyone.  This short video suggests that the best way to overcome creative blocks is to just keep thinking.  Very simple, right? As this video from The Science of Us explains, psychologists found that people tend to give up too early in the brainstorming process, and if they just kept it up a little bit longer they would come up with lots more ideas.  It seems the longer you brainstorm on a subject, the more creative your ideas become.  Makes sense.  Good things come to those who 'invest the time'.


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