Mobile-First Responsive Design
Did you know that Google is changing the way it serves up results to mobile users? It will now give SEO preference to mobile sites and tag them so users don't waste their time clicking on websites that are not mobile compatible. This alone can be a real Game Changer for companies that do not have mobile-enabled websites! And . . . it is a great opportunity to move up in the rankings for those mobile-enabled sites.
The Google Analytics statistics for our real estate brokerage clients around the country for the past 30 days show mobile usage on their websites range from a minimum of 21% to a maximum of 42% . . . so at the very least you can be assured that approximately one-fifth to one-fourth of the users on your website are using some mobile device. If you don't have a mobile-enabled website, you are probably losing the vast majority of those visitors and potential leads.
We're sure you understand the importance of adopting a mobile strategy for your web marketing . . . but where to start?
With mobile browsing expected to outpace desktop by 2013-2014, your mobile marketing strategy is an essential element and one of the most important factors to consider when creating a new real estate website design.
Don't lose potential leads due to a poor mobile experience!
Monitoring our own clients' websites spanning the U.S., we are seeing that no matter the location, whether a major metro area or a rural Midwest small town, 20-30% of the website visitors are using various mobile devices to access our real estate broker clients' websites.
'Responsive Web Design' is a flexible design that adapts to the user's screen size and provides the user with the optimal experience on your website whether they are on a large screen, 4.5in mobile device, 9.5in tablet, or any size in between.
Before responsive design, multiple design variations of a single site (iphone, ipad, andriod, desktop, etc) would be developed to accommodate different mobile devices. New mobile and tablet devices are released every year. Creating an optimal design for every new device becomes very expensive and practically impossible. The responsive design approach only requires one site as it responds based on the user's browsing environment (screen size, platform, orientation). This saves time and money, and it is future proof!
Building a responsive design used to be very expensive because of all the programming involved in setting it up. However, we are now able to offer 'Responsive Design' real estate websites at a reasonable price because the talented programmers working in the Drupal environment have created the responsive programming that we can use as a base to build your custom responsive real estate website design. You can now have what only the largest companies with the deepest marketing pockets could have.
We look forward to the opportunity to discuss responsive design as well as as all the other essential elements of a well-designed, effective real estate website . . . one that will get you found . . . generate leads . . . and take you into the future.
A new Responsive Design was applied to Century 21 Eudan's site late last week. The look hasn't changed; however, the website now responds to whatever device the user is on . . . mobile phone . . . tablet device . . . large monitor . . . and provides the user with an optimum experience based on the size of their display. Check it out on your smart phone or tablet.
Responsive design could be an expensive undertaking because of all the programming involved to make it work, but Drupal programmers have made several responsive base themes that we can use to build our designs. Therefore, we can now offer this progressive technology at an affordable price.
Check your website analytics . . . you will see that a significant number of users are accessing your website with a variety of smart phones and tablet devices. Moving forward, this number will get even larger, and it will become increasingly important to give all users an optimized experience on their device no matter what it is.
If you're planning to upgrade your website, be sure to consider Responsive Design as a 'must have'. Learn more about Responsive Design.