Search Engine Optimization

Intelligent Tagging - How To Use Tags Right

Think of Tags as part of your website's index, letting both readers and search engines lock in on a specific topic and easily find all the content on your site that is related to that topic.  Tags are a way of organizing your website content so that readers and search engines can find it easier.  

Tags not only help readers navigate your website, but they also have the benefit of making your blog more 'sticky' for visitors. If you’ve ever used a 'related posts' plugin, you know the benefits of letting readers know how to continue to read about the same topics on your website. Instead of hitting the back button to search for more info, they see that they can find it all on your website.

While the primary purpose of Tags are to help your readers navigate your blog posts and other content, using them properly will also improve your SEO.  How does that work?  The internal links of the Tags guide search engine bots to discover all your site’s content by following those links. The anchor text of the Tag names tell the search engines what topics your website is about, and allow you to rank for those targeted keywords.  

Note on this blog post that we used two Tags, Blogging/Content Creation and Search Engine Optimization, because this post is about both of those broader subjects. When you click on either of these, you are linked to a page that displays all posts with the same Tag.  You can see how useful that might be, for your readers as well as for search engines.

Here are Some Best Practices for Using Tags:

Get and Stay on Google's Good Side

Although you generally only hear about Google's big updates that 'shake up' SEO marketers, Google actually makes changes to its algorithm 40-50 times a month.  Over the past 10 years, major changes have taken place in online search, so if you're still doing the things you were doing a few years back, chances are you're doing more harm than good.  

How do you keep up with all these changes . . . or better yet, how do you create and maintain your online presence so you don't need to keep up with the changes to 'keep up' on the rankings?

Does Your Real Estate Website Meet Google's Quality Content Standards?

I'm sure you're aware that several months ago Google made its largest algorithm overhaul in over 10 years, Hummingbird, an overhaul that affects 90% of websites.  Google revamped its search formula to better support conversational search (with the increase of spoken mobile search), increased the accuracy for long-tail search queries, and put a greater emphasis on the Knowledge Graph.

Google makes it very clear that they make changes to their algorithm (hundreds of them per year) with the same goal in mind . . . to provide the end-user with high quality content that is most relevant to their search query.  

So what do you need to do to ensure your company's website does not become irrelevant?  . . . stay focused on quality content generation . . . focusing on frequency, freshness and uniqueness.

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