Social Media Marketing

How To Post Your Listings on Facebook Marketplace

There is now a formal way to post all your listings on Facebook . . . Facebook Marketplace!  Facebook recently made some changes, and there is now an icon linking to Marketplace in the center of Facebook app's bottom navigation bar (prime real estate!), signaling that Facebook has a strong commitment to this new tool.

You may still want to post certain listings in news feeds and groups, but you should also now post your listings in Marketplace.

Clicking on the Marketplace icon takes the user to a search page where they can search for listings based on location, category and price . . . and one of the categories is housing.

How to Respond to Negative Posts on Your Social Media Pages

Here is a fun message on how to respond when someone is posting negative comments on your social media pages, created by our friends at Hootsuite.  It is very important to respond publicly to negative messages with apologies and solutions.  Don't delete their posts and/or ignore the negative poster.  Do your best to diffuse their anger and show them that your company cares.

Interesting Social Media Benchmarks For The Real Estate Industry

Just finished reading the recent report published by Hubspot . . . 2015 Social Media Benchmarks Report.

One of the industries they studied was real estate, and the study revealed some very interesting information about social media posting frequency and engagement.  

The real estate industry had the distinction of posting to social media more often than any of the other industries studied.  Unfortunately, the real estate industry also had the distinction of having the 'worst engagement'.

Why do you think this is the case?  How often . . . and what . . . should you be posting to your social media accounts?

You can derive your own conclusions after reviewing the report, but it seems pretty clear that more is not better . . . and taking the time to produce higher-quality posts with original thoughts that may inspire people to 'like', 'share', 're-tweet', etc. should be the goal. 

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