Century 21 Home & Farm Gets A VOW
Century 21 Home & Farm, Inc. in Lincoln, Nebraska, went 'live' with their new Virtual Office Website, or VOW, over the weekend. They now have the ability to provide the best possible user experience by giving a registered user access to all the 'public viewable' listings in the Midlands MLS.
They have a unique situation at the Midlands MLS. There are two large brokerages in their marketplace that have opted out of IDX, so none of their listings can be shown with a regular IDX feed. Without registering users can see the listings of all the other participating brokerages, but they have to sign into the VOW, following all the NAR mandated VOW rules, in order to view the listings of the two non-participating brokers.
Generally a VOW is developed so that brokerages can show users sold listings, days on market, comparable sales, and other IDX restricted data, but this is the first VOW we created just so all the listings in the MLS could be displayed.
Clay Weddle over at Century 21 Home & Farm has been a pleasure to work with, and we are looking forward to helping him continue to build the company's website relevance over time with his blogging, content creation, property videos . . . .and the implementation of all his other great ideas!