Get and Stay on Google's Good Side

Although you generally only hear about Google's big updates that 'shake up' SEO marketers, Google actually makes changes to its algorithm 40-50 times a month.  Over the past 10 years, major changes have taken place in online search, so if you're still doing the things you were doing a few years back, chances are you're doing more harm than good.  

How do you keep up with all these changes . . . or better yet, how do you create and maintain your online presence so you don't need to keep up with the changes to 'keep up' on the rankings?

Lets start with some of the major changes that Google implemented over the past 10 years:

2003:  Google cracked down hard on keyword stuffing and other black hat SEO tactics.  Why oh why is this still going on?

2005:  Google introduced 'no follow' attribute to crack down on link SPAM, particularly in comment sections of blogs.  Ditto above . . . ?

2007:  Google changed its standard results page to include images, videos, local listings, etc., so it became important to pay attention to optimizing for this new content.  Have you claimed your local profile?  This is important, so do it now.  Go to and follow the directions.

2009:  Google gives more value to the trustworthiness of pages for generic searches which seems to favor big brands.   It's just the way it is, so get used to it and concentrate on becoming trustworthy.

2011:  Google rolled out 'Panda', which specifically targets low-quality sites and sites with high ad-to-content ratios.  Great news for all the sites out there with content users really want to see (like yours).

2012:  'Penguin" emerges and further cracks down on SPAM.  Google's message:  Focus on creating high-quality sites with original well-written content that create a good user experience, and employ white hat SEO methods.  

2013:  Keyword encryption happens, and Google encrypts the keywords logged-in users typed in its search engine to find you.  Now that there are so many reasons to have a Google account, and there are so many logged-in users, the majority of the keyword data on Google Analytics is not available.  That is, unless you are a paid advertiser . . . so you have to pay to play . . . everything can't be free, you know.

2013:  Hummingbird is implemented, which is completely new search engine software that includes some of the 'old' (old, meaning improvements that were made to the original software within the past few years, like Panda and Penguin upgrades).  Hummingbird is paying more attention to the whole query – the whole sentence or conversation or meaning – rather than just particular keywords. The goal is that pages matching the meaning are better than pages matching just a few words.  

What's next?  Want to not worry about it?  Want to be sure your website receives favorable outcomes from any Google updates?  Then concentrate on these:

  • Create original well-written content that provides value to your users and is optimized for the keywords you would like to rank for
  • Use high-quality website software that is well structured and organized for humans and search engines
  • Employ an effective link building strategy through social posts, blogging, etc.
  • Use only white-hat SEO methods

We're available to answer your questions about SEO optimized structure for real estate websites.  Call us at 330-729-3555 or complete the Contact Form and we'll call you back.





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