Google Gives SEO Preference to Mobile-Enabled Sites

Did you know that Google is changing the way it serves up results to mobile users?  It will now give SEO preference to mobile sites and tag them so users don't waste their time clicking on websites that are not mobile compatible.  This alone can be a real Game Changer for companies that do not have mobile-enabled websites!  And . . . it is a great opportunity to move up in the rankings for those mobile-enabled sites.

The Google Analytics statistics for our real estate brokerage clients around the country for the past 30 days show mobile usage on their websites range from a minimum of 21% to a maximum of 42% . . . so at the very least you can be assured that approximately one-fifth to one-fourth of the users on your website are using some mobile device.   If you don't have a mobile-enabled website, you are probably losing the vast majority of those visitors and potential leads.

We're sure you understand the importance of adopting a mobile strategy for your web marketing . . . but where to start?

Start at the Core!  The first step to a solid mobile plan is building a mobile-enabled website that is formatted specifically for use on mobile devices . . . one that responds appropriately to the user's mobile device, whatever it may be.  This is a future-proof strategy that does not rely on users having specific compatible equipment, or users having to download your special tool or app in order to have an optimal mobile experience on your website. 

One adaptive, responsive website that does it all.  No additional fees for separate mobile sites or special apps . . . and no need to buy more versions as technology changes.  Read more about how the logic of Responsive Design and how it works.

Google's Executive Chairman summed it up very well when he stated, "If you don't have a mobile strategy, you don't have a future strategy". 

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