How to Achieve The Best Results From Each Blog Post

Every real estate brokerage business should have a blog on their company website.  If you want to attract more traffic to your website, generate more leads and sell more properties, then you need to be blogging.  

Posting articles to your blog and sharing the links to your social media followers are a very important part of your content marketing strategy. Why?  

First, because each blog post is indexed by the search engines giving you an opportunity to appear in search results and be found by your target audience.  

Second, when you share your blog post links on your social media sites, and a user clicks on your post to read it, they are linked back to your website to read the post.  

Third, if your blog post is interesting, others will share it with their connections, which will help you grow your influence and exposure.  

Your goal is to attract, inform and engage your audience, endear them to your company, and convert them to a lead or someone who will refer your services to their friends and family.  A well-designed content marketing strategy will help you get in front of more people who can benefit from your services.

To achieve the best results from each blog post it’s important to embrace these 5 broad concepts: 

  1. Know Your Audience:  This is important!  Your business is local.  You are a local real estate company that serves a specific geographic area.  That is the most important thing you need to know.  Who are your potential customers?  Pretty much every homeowner within your service area, and any adult in your local area that may become a buyer.  That's a big target audience!  Your content marketing should be geared to attract people looking to buy or sell homes in your local area.
  2. Know Your Purpose:  Stick with one clear topic for each post.  Is your post going to describe how to solve a problem? . . . then stick with identifying the problem and then offering solutions.  Is your post intended to educate the audience? . . . then give them the information they need in order to be informed.  Try to stay on point and not introduce too many ideas.  Save it for the next post.
  3. Be Sincere and Try To Truly Add Value:  A reader should feel like they learned something when they finish reading your blog post. They should feel more educated, more knowledgeable and more informed than before they started to read your post.  When you sincerely try to add value, and not just 'create content', you will usually succeed.  
  4. Include a Visual Element:  Every blog post should include at least one image, a photo, video, or illustration or some kind.  Several studies of blog readership have concluded that blog posts with images and videos are read upward of 80% more often than posts with no media . . . so it's a no-brainer.
  5. Send It To Your Email List:  Every blog post should also be sent to your business email list, and you should ask your contacts to share your blog post with others. It’s a great way to get people who already know you, like you and trust you to get involved in promoting your blog posts.

Once you start blogging you should stick to a reasonable schedule.  Most of our clients devote a specific number of hours per month to content creation, blogging and social media accounts.  When you do this and keep track of the actual time and activities, it is clear what can be accomplished given a specific amount of time.  You can use that knowledge to create your content marketing budget.

We are always happy to answer your questions, so please don't hesitate to contact us any time.

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