IDX Integration and Search Engine Optimization
What makes RealestatePointe's fully-integrated IDX property searches the best possible solution for your company?
Our system generates a page for each property in the MLS on your company's website. This means thousands of distinct pages, each with complete MLS listing data on the property, and all fully searchable by users and search engines.
A Sitewide Keyword Search box, standard in the Web 2.0 world but rarely seen in the real estate industry, allows users to type in their specific keywords to find all Properties, Blog posts, Pages, any type of content in your entire website that meet their specific criteria.
Each property has it's own search-engine-friendly URL that includes the entire property address . . . street, city, state, and zip code. Search engines are adapting to the increasing demands of users, responding with greater accuracy to much more specific search criteria. Users who search a specific street or neighborhood or even a complete address can expect results linking directly to details about that property. These keyword-dense URLs and the fully searchable pages with complete listing data help to place your site's content among the top results to these targeted searches.
Very specific specialty searches or lifestyle searches can be set up for any of your market niches to match how consumers shop for homes in your area. As long as there is a way to identify your niche in the data, it can be created.
There is a very large difference between having fully-integrated MLS IDX data in your website's own database built on a search-engine friendly platform . . . and using a solution that is not search engine friendly, and/or goes to the provider's website, or the MLS website to perform searches. With these type of systems you lose the flexibility of relating to the data and providing specialty searches, and most importantly, you lose all the SEO benefits of having thousands of real estate listings with thousands of keywords on your own website.