Real Estate Broker Blogging Basics . . . 3 Easy Steps
OK . . . now that you are enjoying the benefits of a new RealestatePointe-built-on-Drupal website and are blogging right on your website, here are a few very basic rules to follow.
Why is blogging important? Well, according to recent research conducted by Hubspot, business-to-consumer companies that blog get 88% more leads per month than those that don't. There are lots of other really important things you should know, but that should be enough to get you going!
3 Easy Steps to Get Blogging
1. Give your blog article a title that has keywords in it that you are targeting for your business -- homes/real estate/your geographic location -- keywords that consumers may use to find things related to your business. Make sure the title reflects what your blog article is about and is not misleading.
2. Write your blog. What to write about? We'll cover that in more depth in other Blogging Best Practice posts, but you can start with a bit of real estate news, an event going on in your marketplace, an answer to a problem buyers and sellers face, etc. Hint! See the little blue icons with a 'b' on them right next to each news heading?...just click on one and you can share that news bit as a blog and add a few of your own comments.
3. Once you publish your blog, then use the 'Share This' tool on your blog post to send it to Facebook, Twitter, LinkedIn, Google+, and your other social media platforms. A couple of clicks and you've created a large potential audience, who may in turn re-post your blog on their social media sites . . . all of these people coming back to your website to read the post. Beautiful!
We are writing several short 'blogs about blogging' to help you get started and, hopefully, stay with it. So check back here often and click on Blogging under Broker Best Practices to read more easy-to-follow real estate blogging best practices.
As always Contact Us anytime you have questions. We are dedicated to your success. Happy Blogging!
