Our Services

RealestatePointe builds custom websites for the real estate industry.  We are specialists and have a wealth of knowledge and experience in all facets of the real estate brokerage business with a special concentration in comprehensive online marketing of real estate brokerages.  

We have products and services that are important to all real estate brokerages and are relatively standard.  We also provide additional features and services that not all brokerages want or need.  

If there is an online service that you feel is important to your business, talk to us about it.  We have been in the real estate marketing/technology business for a long time and have a wealth of experience, not only in the marketing and technology areas, but also in the organization and management of all your company processes.  Chances are we've built what you need for someone else and can make it for you without much trouble.

Here is a list of the services that we are currently providing to real estate industry professionals.

Real Estate Company Websites

Real Estate Agent Websites

Single Property Websites for All In-House Listings

Automatically-Generated Highlight Sheets for All In-House Listings

Private Company Resource Centers -- Intranets

Content Development/Social Media Sharing/Blogging/SEO

Communities Websites

Virtual Office Websites (VOWS)

REALTOR® Association Websites

Builder Websites

Property Management/Rental Websites

Training

Website Analytics

 

Real Estate Company Websites

RealestatePointe builds mobile-first responsive custom professional websites with integrated IDX for real estate companies using the powerful open source content management software called Drupal

Websites are loaded with features and benefits that can be experienced by walking through one of the featured live websites.

  • You can now have a 'website for life' . . . never start over from scratch again and lose all your search engine credibility
  • Blog on your site . . . quickly and easily share your content, blog posts, and listings with your social media
  • We build original content for your company based on the communities you serve and your personalized marketing materials
  • You can provide custom lifestyle and specialty searches for users, customized for your market area
  • Enjoy out-of-the-box SEO for more visitors and a great user experience that converts users to leads

See a Portfolio of some of our more recent Real Estate Brokerage Websites

 

Real Estate Agent Websites

Agent websites are available when accompanied by the brokerage company website.  If permitted by the MLS, agents may have all the features and functionality present in the brokerage site at an unbelievable value. We are able to use Drupal-specialized tools to create additional domains that share some of the larger database elements, such as property data.

 

Real Estate Single Property Listing Websites

Our Single Property Listing Websites system can automatically create a separate listing website for all in-house listings.  Individual sites can also be created on-demand by the site administrator, assigned url aliases, and used in creative signage and marketing plans.

Ask us about some of the creative ways brokerages our using the Single Property Listing Websites.

 

Automatically Generated Highlight Sheets for All In-House Listings

No need for a staffer to create highlight sheets to have a consistent professional look throughout all your listings.  This system saves brokers thousands of dollars every year on payroll costs.

Custom created designs to fit your company image.  Generate them with a couple of clicks.  They are flexible too.  Photos, remarks, and agents can be changed when generated.  

Stop doing it the hard (and expensive) way.

 

Private Resource Centers -- Intranets

Our Resource Centers and flexible and provide you with the tools and features you need to communicate with your agents and staff at the very highest level.  

Your agents are mobile and should be able to access everything they need electronically from wherever they are.  Especially invaluable for multi-office brokerages, but with mobile reaching the tipping point, even the small one-office brokerage can derive great benefits from a well-organized resource center.

Resource Centers features include:

  • Roster (flexible fields depending on what you want to track)
  • Company News (automatic emails to agents and staff when a new post is created)
  • Birthday/Anniversary (track & display)
  • Forms/Documents/Photo Galleries (organized in categories of your creation)
  • Newsletter Module (quickly create newsletters by clicking on your website posts)
  • Voting/Polling
  • Calendars/Event Signups (automatic emails to agents and staff when new events are posted)
  • Links
  • Private Forum for Agents and Staff
  • (we're flexible . . . if you need more features, we're open to your ideas)

 

Communities Websites

As part of your real estate web marketing strategy, developing a search-engine friendly, mobile-friendly community site with lots of links to your real estate website (back and forth) is a solid way to build your online credibility.  Both sites should be built on a search-engine friendly platform, and you should be blogging and posting to your social media accounts from both sites with some regularity.

Have links to the area IDX data housed on the main real estate website with fine-grained searches for homes in specific subdivisions, golf courses, and lakes.  All properties have long-tail URL's with the complete property address.  

Featured Communities Website

 

Virtual Office Websites (VOWs)

VOWs require registration to view privileged information.  We built the VOW permission structure to be compliant with NAR's VOW rules while remaining flexible enough to be used for other purposes.  

Note that all websites allow users to sign in to save their searches, favorites, and get email alerts.  These websites are not VOWs.  

Featured Virtual Office Website

 

REALTOR® Association Websites

Associations need an MLS IDX property search for the public, community links and public information tools as well as a complete on-line membership portal for their hundreds (perhaps thousands) of agent, broker and affiliate members.  Members can learn all about classes, schedules, and events.  Committee meeting notes, committee members, and the details associated with the many activities performed at an Association can be easily accessible to all members.  Featured REALTOR® Association WebsiteRequest an Online Demo to View Member-Only Features.

 

Builder Websites

Builders need to highlight completed projects, house plans, neighborhoods, and additional services.  A builder's website should show current activity and customer testimonials to build credibility and trust.  Consumers want to hire a builder that is trendy and relevant with a crew of highly-skilled craftsmen and a great reputation. 

We work together with you, the builder, to ensure your business goals are enhanced by your web marketing and your excellence shines through.  Featured Builder Website

 

Property Management/Rental Websites

Property Management can be part of the brokerage website, or a separate website for your rentals.  Custom searches and sorts can be created using any criteria, unlimited photos, videos, and documents can be attached to properties. 

Whether long-term, seasonal, or vacation rentals, all have flexible customizable input fields. 

Featured Property Management/Rental Website

 

Training

We train you and any authorized staff members to add and edit your website content and provide on-going support and additional training as required at no cost.  We teach you blogging and social media best practices and coach you along the way.

Most clients require very little training because the user administration is so logical and easy to use.  We're available anytime to help with questions.

 

Content Development / Social Media / Blogging / SEO

Websites are built on the Drupal content management system using search engine friendly technologies, and the CMS allows you to create your own content and easily share it with all your social media.  For clients that don't have the time or the staff available to take advantage of the technology, RealestatePointe offers content development services and will create a steady stream of original targeted content, links, blogs and populate your social media accounts for a monthly fee.

 

Search Engine Optimization / Analysis / Tracking

Although we build your website in the most search engine friendly way, you may elect to have extra SEO work done on your site. 

We start with a comprehensive analysis of your real estate marketplace, consult with you about possible market niches, and put a plan together that includes search engine optimization best practices. 

Our goal is to get you found by building your relevance and importance to the major search engines and continue to build on that status. 

 

We're successful when you're successful!  Nothing makes us more proud and motivates us to work harder than the trust and respect of our clients!

 

 

 

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