With mobile browsing expected to outpace desktop by 2013-2014, your mobile marketing strategy is an essential element and one of the most important factors to consider when creating a new real estate website design.
Don't lose potential leads due to a poor mobile experience!
Monitoring our own clients' websites spanning the U.S., we are seeing that no matter the location, whether a major metro area or a rural Midwest small town, 20-30% of the website visitors are using various mobile devices to access our real estate broker clients' websites.
'Responsive Web Design' is a flexible design that adapts to the user's screen size and provides the user with the optimal experience on your website whether they are on a large screen, 4.5in mobile device, 9.5in tablet, or any size in between.
Before responsive design, multiple design variations of a single site (iphone, ipad, andriod, desktop, etc) would be developed to accommodate different mobile devices. New mobile and tablet devices are released every year. Creating an optimal design for every new device becomes very expensive and practically impossible. The responsive design approach only requires one site as it responds based on the user's browsing environment (screen size, platform, orientation). This saves time and money, and it is future proof!
Building a responsive design used to be very expensive because of all the programming involved in setting it up. However, we are now able to offer 'Responsive Design' real estate websites at a reasonable price because the talented programmers working in the Drupal environment have created the responsive programming that we can use as a base to build your custom responsive real estate website design. You can now have what only the largest companies with the deepest marketing pockets could have.
We look forward to the opportunity to discuss responsive design as well as as all the other essential elements of a well-designed, effective real estate website . . . one that will get you found . . . generate leads . . . and take you into the future.