A suite of SEO related modules automate much of the SEO basics while providing fine-grain control for tuning your website. Integrated IDX data with customized searches and keyword search provide the best user experience, and long-tail URL's give your website search engine credit for thousands of pages of property data.
Own your website . . . never start over from scratch again. Add and edit your own content including links, videos, photos, and promote your website blog and listings to all social media with one click. Quickly become an expert with easy-to-use administrative tools while keeping your website current and relevant.
With its powerful and flexible open source platform, Drupal ensures you control, security, and peace of mind. Drupal was voted as the #1 Content Management System in the World two years running, and is the trusted CMS of choice to run government websites all over the world, including The Whitehouse!
Did you know that Google is changing the way it serves up results to mobile users? It will now give SEO preference to mobile sites and tag them so users don't waste their time clicking on websites that are not mobile compatible. This alone can be a real Game Changer for companies that do not have mobile-enabled websites! And . . . it is a great opportunity to move up in the rankings for those mobile-enabled sites.
The Google Analytics statistics for our real estate brokerage clients around the country for the past 30 days show mobile usage on their websites range from a minimum of 21% to a maximum of 42% . . . so at the very least you can be assured that approximately one-fifth to one-fourth of the users on your website are using some mobile device. If you don't have a mobile-enabled website, you are probably losing the vast majority of those visitors and potential leads.
We're sure you understand the importance of adopting a mobile strategy for your web marketing . . . but where to start?
Getting found on search engines is not rocket science, The smarter search engines get, the better for websites that have legitimate sought-after content and links to resources that users want to see.
As part of your real estate web marketing strategy, you should take a look at developing a search-engine friendly, mobile-friendly community site with lots of links to your real estate website (back and forth). Both sites should be built on a search-engine friendly platform, and you should be blogging and posting to your social media accounts from both sites with some regularity.
Click on the photo of Century 21 HSV's new community website to get the idea. There are links to the area IDX data housed on HSV's real estate website with fine-grained searches for homes in specific subdivisions, golf courses, and lakes. All properties have long-tail URL's with the complete property address. Do you know how many users search on Google for specific addresses? It's a lot! Who's website are they going to find when they search? With a good web marketing strategy they will find yours!
Please contact us to learn more.
With mobile browsing expected to outpace desktop by 2013-2014, your mobile marketing strategy is an essential element and one of the most important factors to consider when creating a new real estate website design.
Don't lose potential leads due to a poor mobile experience!
Monitoring our own clients' websites spanning the U.S., we are seeing that no matter the location, whether a major metro area or a rural Midwest small town, 20-30% of the website visitors are using various mobile devices to access our real estate broker clients' websites.
'Responsive Web Design' is a flexible design that adapts to the user's screen size and provides the user with the optimal experience on your website whether they are on a large screen, 4.5in mobile device, 9.5in tablet, or any size in between.
Before responsive design, multiple design variations of a single site (iphone, ipad, andriod, desktop, etc) would be developed to accommodate different mobile devices. New mobile and tablet devices are released every year. Creating an optimal design for every new device becomes very expensive and practically impossible. The responsive design approach only requires one site as it responds based on the user's browsing environment (screen size, platform, orientation). This saves time and money, and it is future proof!
Building a responsive design used to be very expensive because of all the programming involved in setting it up. However, we are now able to offer 'Responsive Design' real estate websites at a reasonable price because the talented programmers working in the Drupal environment have created the responsive programming that we can use as a base to build your custom responsive real estate website design. You can now have what only the largest companies with the deepest marketing pockets could have.
We look forward to the opportunity to discuss responsive design as well as as all the other essential elements of a well-designed, effective real estate website . . . one that will get you found . . . generate leads . . . and take you into the future.
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