Search Engine Optimized, IDX Integrated Mobile First Responsive Design Social Media Marketing Made Easy

Out-Of-The-Box SEO

Integrated MLS IDX data with customized searches provide the best user experience, and long-tail URL's give your website search engine credit for thousands of pages of property data.

Control Your Web Marketing

Own your website . . . never lose your content and start over from scratch again.  RealestatePointe designs & maintains 'Websites for Life'.

Why Drupal CMS?

With its powerful and flexible open source platform, Drupal ensures you control, security, and peace of mind, and is the CMS of choice to run government sites all over the world, including The Whitehouse!

Interesting Social Media Benchmarks For The Real Estate Industry

Just finished reading the recent report published by Hubspot . . . 2015 Social Media Benchmarks Report.

One of the industries they studied was real estate, and the study revealed some very interesting information about social media posting frequency and engagement.  

The real estate industry had the distinction of posting to social media more often than any of the other industries studied.  Unfortunately, the real estate industry also had the distinction of having the 'worst engagement'.

Why do you think this is the case?  How often . . . and what . . . should you be posting to your social media accounts?

You can derive your own conclusions after reviewing the report, but it seems pretty clear that more is not better . . . and taking the time to produce higher-quality posts with original thoughts that may inspire people to 'like', 'share', 're-tweet', etc. should be the goal. 

Intelligent Tagging - How To Use Tags Right

Think of Tags as part of your website's index, letting both readers and search engines lock in on a specific topic and easily find all the content on your site that is related to that topic.  Tags are a way of organizing your website content so that readers and search engines can find it easier.  

Tags not only help readers navigate your website, but they also have the benefit of making your blog more 'sticky' for visitors. If you’ve ever used a 'related posts' plugin, you know the benefits of letting readers know how to continue to read about the same topics on your website. Instead of hitting the back button to search for more info, they see that they can find it all on your website.

While the primary purpose of Tags are to help your readers navigate your blog posts and other content, using them properly will also improve your SEO.  How does that work?  The internal links of the Tags guide search engine bots to discover all your site’s content by following those links. The anchor text of the Tag names tell the search engines what topics your website is about, and allow you to rank for those targeted keywords.  

Note on this blog post that we used two Tags, Blogging/Content Creation and Search Engine Optimization, because this post is about both of those broader subjects. When you click on either of these, you are linked to a page that displays all posts with the same Tag.  You can see how useful that might be, for your readers as well as for search engines.

Here are Some Best Practices for Using Tags:

How to Achieve The Best Results From Each Blog Post

Every real estate brokerage business should have a blog incorporated in their company website.  If you want to attract more traffic to your website, generate more leads and sell more properties, then you need to be blogging.  If you don’t have a blog incorporated in your website you are surely losing sales to your competitors that do.

Posting articles to your blog and sharing the links on social media are the most important parts of your content marketing strategy. Why?  

First, because each blog post is indexed by the search engines giving you an opportunity to appear in search results and be found by your target audience.  

Second, when you share your blog post links on your social media sites, and a user clicks on your post to read it, they are linked back to your website to read the post.  

Third, if your blog post is interesting, others will share it with their connections, which will help you grow your influence and exposure.  

Your goal is to attract, inform and engage your audience, endear them to your company, and convert them to a lead or someone who will refer your services to their friends and family.  A well-designed content marketing strategy will help you get in front of more people who can benefit from your services.

To achieve the best results from each blog post it’s important to embrace these 6 broad concepts: 

Testimonials

RealestatePointe was exactly what we were looking for. After years of research, our Chief Marketing Officer chose to move forward with RealestatePointe for hosting our company website. They are high-tech and offer easy-to-integrate-with website solutions. Their service is impeccable- they are never too busy to lend a helping hand or offer words of advice.

As the #1 CENTURY 21 Office in the state of Illinois and #8 in the country- we cannot recommend RealestatePointe enough, as they have truly played a part in bringing our business to the next level. If you’d like to speak with us or need a reference for RealestatePointe, please email Angela Paoli.

Barry Paoli, President & Managing Broker, CENTURY 21 McMullen, Chicago IL

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