Real Estate Website Services
What makes RealestatePointe's fully-integrated IDX property searches the best possible solution for your company?
Each property . . . thousands of them . . . are loaded as their own page (node in Drupal-speak). What this means is that each piece of data associated with each piece of property is fully searchable by users and search engines.
A Sitewide Keyword Search box, standard in the Web 2.0 world, allows users to type in their specific keywords to find all Properties, Blog Articles, Pages, any type of content in your entire website that meet their specific criteria.
Each property has it's own search-engine-friendly URL that includes the entire property address . . . street, city, state, and zip code. The SEO benefits of this friendly-url system are unsurpassed.
Very specific specialty searches or lifestyle searches can be set up for any of your market niches to match how consumers shop for homes in your area.
There is a very large difference between having fully-integrated MLS IDX data in your website's own database and using a framed solution that either goes to the provider's website, or the MLS website to perform searches. With these type of systems you lose the flexibility of relating to the data and setting up specialty searches, and most importantly, you lose all the SEO benefits of having thousands of real estate listings on your own website.
We have been working over the past 10 years with real estate websites and specialized search engine experts to develop the best possible tools and systems to ensure our clients' websites are found by search engines and customers.
It has always been our goal to help the individual real estate broker have an effective presence on the web and be included in the top search engine results for their service area. This has not been an easy job . . . the technologies and competition change continuously, and companies like Realtor.com, Trulia, and other large data aggregators are all vying for the top spots.
Back link . . . A back link is a link that is placed on a website that links back to your main real estate website. Back links to your main web site create a virtual Internet 'buzz' about you.
Real estate brokerages and agents should be creating unique local content on their websites that search engines can read. Creating custom content about your community will separate you from y
While doing research on keyword searches in Google we noted that more and more users are searching on property addresses. Just another good reason to have a Single Property Website for each of your listings. Also another good reason to create simple videos of your listings, post them on YouTube, and then embed the code right into your website.
RealestatePointe has been a technology leader in real estate websites, lead management systems, showing software and front office management software for real estate brokerages for over 10 years. Our staff of programmers, database managers, SEO specialists and real estate brokers are focused on providing our customers with the best possible solutions to fit their needs. We design and create full custom broker websites as well as fully-featured templated solutions for brokers and agents.
Harness the Marketing Power of the Internet
At a time when nearly all buyers and sellers are beginning their search for a new home on-line, it is vital to your future success that your website has the sophisticated search tools and ease of use that your customers expect.
Our talented team works with the latest technology tools to ensure you won't be left behind... and consumers will keep coming back to your company's site for all their real estate needs.
We have extensively researched real estate websites around the country to produce our special design plans. Our plans include all the best elements that should be included in a real estate Website. We will provide you with a plan as part of your implementation. This will serve as a guide just as an architect's plans are used to build a new home.
Broker Website Features
Content Management
Content on the website is flexible and able to be changed by the Client. Pages can be added, edited, or moved. Clients can place their own promotions, articles, videos, links, and vendor ads. A system to monitor and report on ad results is included. The version control system tracks details of content updates including who changed it, what was changed, the date and time, and enables roll-back of content to an earlier version. Content has a permanent link or “perma link” associated with it so people can link to it freely without fear of broken links.
Company Blog
The company blog can be open for collaboration among several company users based on security/permission levels. Articles, stories and blogs may be open for user comments to engage potential customers in conversation with full discussion forum features built into the Website.
We have spent most of the past year re-tooling and building a new real estate website platform with all the latest and most relevant web tools available in the marketplace coupled with fully integrated IDX data and VOW systems . . . all built with the best search engine friendly tools.
Here are some of the features that you can have now:
- Blog On Your Site
- Add and Edit Content Yourself
- Own Your Site and Content Forever
- VOW Functionality Available
- Flexible Specialty Searches such as Foreclosures, New on Market, etc.
- Site-Wide Keyword Search to Quickly and Easily Find Anything on your Site
- 'Share It' Tool to Quickly Share Listings on all Social Media
- Built for Search Engine Optimization
- Show Visitors New Listings & Changes As They Occur
- Full Company/Agent Resource Center Available
All changes that happened in the last 24 hours can be displayed on your home page so that every time a user comes to your site, registered or not, they will be able to view what's new at a glance.
Once your website is designed, set up and integrated with your MLS data, you can add content, articles, videos, pages, vendor ads, blog and much more. As your company changes and grows, changes can easily be made by you, or by us, or by any one of the 100,000 Drupal programmers around the world.
