IDX Integration, Real Estate Websites, Real Estate Search Engine Optimization

When Ric Smith, Broker/Owner of Century 21 Big Sky in Western Montana and a RealestatePointe customer since 2008, decided that it was time to upgrade his on-line marketing, he enthusiastically chose a new website built on the Drupal CMS open-source platform.  The combination of affordable conversion, search-engine friendly URL's, flexible lifestyle and specialty searches, integration with all his social media tools, and most of all the ability to continue to build on-line traffic and leads with blogging and back-link creation, proved to be a no-brainer decision for Ric.

Click on the website photo to experience the website features live.  Search for properties in a variety of ways, check out the Keyword Search, see New Listings displayed on the home page that update from the IDX several times daily, and notice the long-tail search-engine friendly URL's when you are on a Property Details Page. 

You too can have a world-class website with the best 'SEO Out of the Box' solution, customized for your company and your area, at a price that even a small one-office brokerage can afford. A new RealestatePointe real estate office website fits your business perfectly.  No matter how big or small your company is, a website built on the Drupal platform will fit you now and into the future.  

We know our way around Real Estate Brokerage marketing cyberspace, and work with you to make the conversion process as painless as possible.  Request a Demo.  We welcome the opportunity to learn about your specific needs and demonstrate how a new website can and will exceed even your most lofty expectations.

Century 21 HSV Realty in Hot Springs Village, Arkansas, recently went live with their new website with Lifestyle Searches and fully-integrated IDX. 

They are the first brokerage in their MLS service area to actually have the IDX data fully integrated into their website database.  What this means is that every single piece of property has its own 'page' with fully-searchable data.

Users can use the keyword search feature to search all information in the website, from property information, articles, blogs, community information, etc. 

Search engines follow the friendly urls and can read and correctly index all their website information . . . so they get credit for all the data on thousands of properties in their MLS increasing their search engine relevance and moving them up in the rankings.  

The RETS IDX feed updates about every 15 minutes . . . it's 'almost live' listing data.  Newly listed properties display on the home page as 'New Listings', and are so fresh that they often beat the photo input by 15 to 30 minutes, depending on how quickly the listing agent/office uploads the photos.

Buyers and sellers can easily find what they are looking for by using the Quick Property Search, the Lifestyle Search, or the advanced search filters in each of the search galleries.

For the user that doesn't want to sign in, save their favorite searches, and be notified via email when a new listing that meets their criteria hits the market, they can just stop in daily to take a look at what's new!   Buyers just love this daily update!

HSV Realty now has the best possible search engine optimized website with search-engine-friendly url's built right in!  The search engines can read and correctly index literally everything in their site.

Just click on the website photo to enter their website live and check out the features for yourself.

The owners of HSV Realty understand and appreciate the value of the technology built into the Drupal platform and the specialized real estate tools built by Realestatepointe.  They now have a 'website for life' that they will continue to build into a growing powerful marketing resource.

 

What makes RealestatePointe's fully-integrated IDX property searches the best possible solution for your company?

 

Each property . . . thousands of them . . . are loaded as their own page (node in Drupal-speak).  What this means is that each piece of data associated with each piece of property is fully searchable by users and search engines.

 

A Sitewide Keyword Search box, standard in the Web 2.0 world, allows users to type in their specific keywords to find all Properties, Blog Articles, Pages, any type of content in your entire website that meet their specific criteria.

 

Each property has it's own search-engine-friendly URL that includes the entire property address . . . street, city, state, and zip code.  The SEO benefits of this friendly-url system are unsurpassed. 

 

Very specific specialty searches or lifestyle searches can be set up for any of your market niches to match how consumers shop for homes in your area.

 

There is a very large difference between having fully-integrated MLS IDX data in your website's own database and using a framed solution that either goes to the provider's website, or the MLS website to perform searches.  With these type of systems you lose the flexibility of relating to the data and setting up specialty searches, and most importantly, you lose all the SEO benefits of having thousands of real estate listings on your own website.