Real Estate Search Engine Optimization
As part of your real estate web marketing strategy, you should take a look at developing a search-engine friendly, mobile-friendly community site with lots of links to your real estate website (back and forth). Both sites should be built on a search-engine friendly platform, and you should be blogging and posting to your social media accounts from both sites with some regularity.
Click on the photo of Century 21 HSV's new community website to get the idea. There are links to the area IDX data housed on HSV's real estate website with fine-grained searches for homes in specific subdivisions, golf courses, and lakes. All properties have long-tail URL's with the complete property address. Do you know how many users search on Google for specific addresses? It's a lot! Who's website are they going to find when they search? With a good web marketing strategy they will find yours!
Please contact us to learn more.
We have been working over the past 10 years with real estate websites and specialized search engine experts to develop the best possible tools and systems to ensure our clients' websites are found by search engines and customers.
It has always been our goal to help the individual real estate broker have an effective presence on the web and be included in the top search engine results for their service area. This has not been an easy job . . . the technologies and competition change continuously, and companies like Realtor.com, Trulia, and other large data aggregators are all vying for the top spots.